Ave Kwok
What’s the first job that taught you real responsibility?
The first role that truly taught me responsibility was becoming part of Maunakea Marketplace in Chinatown. I was responsible for 107 tenants from all walks of life. The property is a unique mixed-use community that brings together 69 retail businesses and 38 units of affordable housing under one roof. That meant I wasn’t just managing a building—I was supporting an entire ecosystem.
I had to understand how each business was performing, whether it was a produce vendor trying to improve sales or a food vendor struggling with cost control while keeping prices fair for customers. At the same time, I worked closely with our marketing team to increase foot traffic and strengthen the marketplace’s visibility.
Equally important was ensuring residents felt safe, comfortable, and proud to call it home. Balancing the needs of both business owners and residents required leadership, accountability, and constant communication.
That experience taught me what real responsibility means: When your decisions directly impact people’s livelihoods and daily lives, you must lead with care, fairness, and long-term vision.
What’s a decision that changed the direction of your career?
I have always considered myself an entrepreneur. Instead of changing careers, I chose to focus on transforming the industries I’m involved in and improving the way business is done.
One defining decision was stepping into the landlord business in Chinatown—an environment that was challenging and highly competitive, where many people were focused only on their own interests. I worked on improving safety, maintaining cleanliness, increasing foot traffic, and diversifying retail and dining concepts.
The goal was to make Chinatown more attractive and friendly for both local residents and tourists, so that visiting would be a memorable experience—one that draws people back again and again.
What’s one skill you’re still actively working on to improve?
The greatest strength we can develop is the ability to let good overcome evil within ourselves. I believe every person carries both sides inside them. One side is discipline, growth, patience, and steady wealth-building. It is consistent, responsible, and sometimes even repetitive or boring but it creates something lasting.
The other side is temptation: the desire for quick success, easy money, recognition, and self-centered gain. It feels exciting and powerful in the moment, but it often leads to damaged relationships, poor decisions, and a reputation that is hard to rebuild. I face this battle every day—when to choose, what to choose, and how to choose.
There was a turning point in my life when I realized success is not about eliminating temptation, but about controlling it. I had to learn how to consciously turn on the good—discipline, patience, integrity—and shut off the destructive impulses.
How do you handle pressure when the stakes are high?
When the stakes are high, I first calm myself down. I take a deep breath and give myself a moment to think clearly. This helps me reduce stress and avoid panic. Then I focus on one step at a time instead of thinking about the whole problem. I remind myself to stay confident and do my best. I also make sure to take breaks during the week, especially on Saturday. Resting helps me recharge, so when high-pressure situations come, I can handle them better.
What’s a daily habit you can’t live without?
Every morning, I write down the three most important tasks I want to finish. When I complete them, I cross them off my list. This helps me stay focused and organized. During the day, I also spend a few minutes reading or sitting quietly without my phone. It helps me clear my mind and reduce stress. At night, I think about what I did well and what I can improve.
What’s something you once feared in business but now embrace?
I used to think small details didn’t really matter and focused only on big tasks. Over time, I realized that learning from small things every day can make a big difference. Now, I pay attention to little lessons, daily tasks, and small mistakes, and I use them to improve my work.
What’s one moment that reminded you why you love what you do?
It was when I helped provide affordable housing to a family and support for an elderly couple. Seeing people finally have a safe place to live is incredibly moving. A home doesn’t just protect—it transforms people, helping them feel cared for and secure. When I saw the family’s gratitude and the elderly couple’s relief and joy, I felt tears well up. Their smiles and appreciation reminded me my work isn’t just about building houses—it’s about giving hope, dignity, and a better life.
What’s a personal rule you follow in business?
I work to improve a little every day. Even just 1 percent growth daily compounds into huge results—falling behind 1 percent each day adds up fast. This rule keeps me disciplined, focused, and helps me turn every challenge into an opportunity to grow. By the end of the year, consistent 1 percent improvements make you over 1260 times better than when you started.
What’s one thing you’ve learned about failure?
I love failure. It gives me valuable learning experiences, helps me recognize mistakes faster, and keeps me humble. Experiencing failure builds toughness and makes me stronger.
How do you stay focused in a world full of distractions?
I’m deeply aware of the most valuable thing we have: time. The average human life is about 30,000 days. By the time you’re in your 40s or 50s, most of those days are already behind you. What may be left is only around 8,000 days.
When I truly understood that, time became sacred. I no longer want to waste my remaining days scrolling endlessly on social media, getting caught up in meaningless conversations, or chasing things that don’t truly matter. I want to contribute to others and leave something meaningful behind.
What’s your favorite way to celebrate a win?
Quietly. Every win is built on failures, setbacks, and persistence. I stay humble and don’t celebrate for long because comfort creates ceilings. The moment you relax too much, you stop growing. To me, winning is about outgrowing who I was yesterday. The real win is creating so much distance that no one can catch you. Win. Reset. Climb. Repeat.
What’s a piece of advice you ignored but later realized was right?
I used to ignore the power of staying quiet. I thought talking with good reasoning meant I was confident. If I had the answers, I wanted to show them off. I believed speaking up proved strength. Over time, I realized the real advantage is the opposite: listening. When you listen, you notice what others miss. You understand motivations, spot opportunities, and see risks early. You build trust—and trust creates leverage. Now, I do 10 percent talking and 90 percent listening. The results have been incredible.
What’s one leadership quality you admire in others?
I admire leaders who genuinely understand their team’s perspectives. They don’t just talk—they listen. They give honest, constructive feedback and create an environment where people feel seen, heard, and valued. That kind of empathy isn’t soft; it drives loyalty, trust, and performance. For me, the best leaders care deeply about their people while still holding them to high standards.
How do you stay grounded as your responsibilities grow?
I stay grounded by surrounding myself with people who always tell me the truth and challenge me. The higher you rise, the easier it is to think you know everything, but honest feedback keeps me aware of my blind spots and humble. I also take time to reflect on my mistakes and wins, so I never forget where I started.
What’s one thing you want to be known for outside of work?
I want to be known as someone who lifts others up and helps them grow, not just professionally but personally. Whether it’s sharing knowledge, offering guidance, or encouraging someone to push past their limits, I aim to make a real, positive impact. Seeing others gain confidence, develop new skills, or achieve goals because of a small nudge or advice from me is incredibly rewarding.
What excites you most about the future?
I feel incredibly confident about Hawai‘i’s future, the place I proudly call home.
Living in this paradise opens endless opportunities to create, grow, and thrive. Hawai‘i rewards those who work hard, with its vibrant multicultural community, world-class cuisine, breathtaking scenery, thriving tourism, and the unmatched spirit of Aloha.
