Kevin Aoki
Describe your style in three words.
“Patience and persistence,” my mother always said. With these two qualities, you can achieve anything in life.
What’s something people always ask you for advice on?
“Should I open a restaurant?” It’s a big question and one I don’t take lightly. I usually tell them it must come from passion, not just the idea of owning a business. A restaurant is more than food; it’s about creating a space where people feel something. It takes heart, commitment, and a willingness to ride the ups and downs. I try to be honest about the challenges, but I also share how rewarding it can be when you see your vision come to life and bring joy to others. If someone’s ready to pour themselves into it fully—just like any meaningful relationship—then yes, it can be one of the most fulfilling things they’ll ever do.
How do you express your individuality outside of work?
For me, there’s not much of a difference between how I express myself inside or outside of work—it’s all connected. My restaurants are an extension of who I am. The design, the energy, the way we welcome people all reflects my personality and values.
What motivates you to keep evolving—personally or professionally?
A big part of my motivation comes from family, but there’s also a deep personal drive to build something meaningful and watch it blossom into fruition. My grandfather Yunosuke Aoki started a cafe post-WWII in Japan with the whole intention of bringing people out of war-stricken conditions and creating a space where people could make friends amongst great drinks and food.
This value has then created our mission statement “making friends with food,” which is at the heart of what we believe in at my restaurant group. There’s nothing quite like creating something from the ground up and watching others experience and enjoy it. In the restaurant world, you often start with nothing—just an empty space with concrete floors. Then comes the layout, design, flow, atmosphere—and finally, the community and staff who bring it all to life with their energy and spirit.
It’s a long and challenging process, and you’re never quite sure if it’ll work. But when it does—when people connect with what you’ve created—it’s incredibly rewarding. And when it doesn’t click right away, you have to keep refining and improving. That process mirrors life itself. You keep evolving, keep adjusting, just like we do in our personal relationships or careers.
At the heart of it, I believe in the principle of kaizen—continuous improvement. Whether it’s in family, work, or the spaces we build, it’s about taking thoughtful steps toward something that brings joy and value to the community.
How do you define being a “modern leader” in Hawai‘i?
In Hawai‘i, leadership is all about relationships. In the restaurant business, it starts with connecting one guest at a time—stopping by each table, making sure their experience feels personal and meaningful. It’s through these one-on-one moments that I’ve built real connections, and those connections have helped shape and grow my business.
What’s your side hustle or creative outlet?
Traveling to different countries ignites my creativity as the architecture—both old and new— from different countries sets the inspirational blueprint for some of my restaurant concepts. Wandering in antique shops, observing old fixtures and designs serve as a creative catalyst, allowing me to blend modern concepts while paying homage to the past.
A story that captures your hobby/passion?
The easiest way to experience my passion is to visit one of my restaurants—especially 1938 Indochine. It’s more than just a dining space; it’s a living gallery of my travels through Southeast Asia. Over 80 percent of the pieces you see inside—furniture, fixtures, and decor—were sourced or repurposed from villages throughout Southeast Asia. Each item tells a story: A statue turned into a waterfall; old shutters repurposed into walls. Collecting these pieces has become a hobby that blends design, history, and culture. It’s more than a hobby—it’s about bringing those experiences to life for others.
What is the greatest lesson you learned from this side passion?
One of the greatest lessons I’ve learned has come from my grandfather and father, who have both been immense sources of inspiration in everything I do. Each of them, in their own way, has been a passionate collector and innovator—constantly seeking inspiration beyond Japan. Benihana itself was born from this vision: Deconstructing an old Japanese barn and transforming it into a restaurant, which today is known as Aoki Teppanyaki at the Hilton Hawaiian Village. The ability to build something from nothing is often overlooked, and I’m incredibly proud to come from such lineage of individuals.
