What inspired you to pursue the path you’re on today?
The passing of my late brother-in-law, Daniel, started my husband, Zach, and me on our path into entrepreneurship. Honoring his life and legacy of authenticity has been both our inspiration and our lighthouse. He was only 36 when he passed away from lymphoma. Witnessing his transition from being an active, healthy, aspiring entrepreneur to facing sudden illness was a powerful reminder of how precious our health and time truly are. His death brought deep grief, but also opened me to a greater spiritual awareness and sense of purpose. Even after his passing, we felt Daniel’s presence in small ways—through messages, confirmations, and “breadcrumbs” that strongly encouraged us forward.
We chose to pick up where Daniel left off as an aspiring entrepreneur. Zach brought his passion for local artisans and delicious ice cream, while I contributed my strength in building systems, processes, and teams. These were the foundations of the business we have today.
What’s one thing you’re working on right now that excites you?
I’m working on facilitating a program for fellow entrepreneurs and managers to audit the “spiritual fitness” of their businesses. While most companies focus on profitability metrics, I want to focus on how sustainable their operations are. In my experience, the more fulfilling and meaningful your work is, the better the quality and increase the longevity of results. Less, more intentional work, can lead to greater long-term growth. I’m excited to combine my business background as a CPA with the hands-on lessons I’ve learned from building Sage Creamery alongside my husband.
I’m also working to get my Human Design Professional Analyst Certification. Human Design is a modern framework that blends insights from astrology, the I Ching, the Kabbalah, and the chakra system. An “energetic blueprint” is created that highlights an individual’s strengths, decision-making style, and interaction patterns. For professionals, it offers powerful insights for self-awareness, leadership development, and team dynamics—helping align strategies with natural strengths.
What advice would you give to someone just starting out in your industry?
My biggest advice is to lean into your own gifts. In entrepreneurship, people will always have opinions about how you “should” run your business. But there are endless paths to success, and the right one is the one that aligns with you. Learning to tune out the noise and trust what actually works for you will save time, reduce resistance, and create more ease in your journey.
Remember that you’re under no obligation to live up to others’ expectations—or even industry standards. Innovation and originality can feel uncomfortable at first, but they’re what resonate most with customers and help you build an authentic community. Set your own timelines and define success in ways that benefit your life, not just your business.
And finally, listen to your body. Entrepreneurship is demanding, and exhaustion or illness is a sign to pause and reset. Sustainable success requires taking care of yourself along the way.
How do you define success for yourself right now?
For me, success is measured through the lens of my personal life. When my teams are happy and performing at a high level, it creates financial stability and abundance that allow me to step back from daily operations and focus on wellness, creativity, and growth. That balance helps me show up as my best self for my team, my family, and my community. Creating a safe, supportive environment where our team can grow and feel fulfilled is equally rewarding. This more unconventional—but deeply universal—definition of richness is the kind of success I prioritize over rapid expansion.
Another marker of success for me is, frankly, staying married. Running a business with my husband has been the ultimate “marriage boot camp,” requiring constant communication, compromise, and resilience. It hasn’t always been easy, but navigating both business milestones and personal milestones together has been incredibly rewarding. I’m proud and grateful that we’ve grown through all of it together.
What’s next for you?
After more than 18 years together and over five years building Sage Creamery, my husband and I are entering our most exciting—and likely most challenging—chapter yet: We’re expecting our first baby in 2026. My intention is to give myself grace throughout this transition into motherhood, trusting the process and knowing I’m doing the best I can as it unfolds.
I don’t know exactly what to expect, but I’m most looking forward to the joy and fulfillment of starting our family. In many ways, everything we’ve worked so hard to build has been for this moment—creating stability, purpose, and a legacy for our future family.
For our business, the priority will be to remain intentional and focused on quality. We recognize this season will demand more from us personally, so we’ll likely need to get creative with operations, and step outside our comfort zones. But just like every chapter so far, we see it as an opportunity for growth.
