Hawaii National Bank is a staple in the islands, and President and COO Bryan Luke is on a mission to make the banking experience more customer-centric every day. Under Luke’s leadership, Hawaii National Bank has become a local banking leader thanks to a combination of technology, convenience tools and personal service, though he stresses that customer relationships will always take first priority. “As many banks grow and become more automated, personal support has become a perk typically reserved for customers meeting specific asset thresholds,” Luke says. “What people want is an experienced, responsive banker to serve as a partner in achieving long-term financial health.”
Luke recently rebranded Hawaii National Bank through modernization initiatives that enhance customer experience while staying true to the bank’s community-oriented values. Luke says that being immersed in the industry as well as the community as a whole is what keeps Hawaii National Bank on the forefront of technology and service innovation. He stays plugged in by serving on various industry committees and boards as well as community boards such as the Hawaii Community Reinvestment Corporation, the Pacific and Asian Affairs Council and the Rehabilitation Hospital of the Pacific.